:root{--ground:#F6F2EC;--surface:#fff;--ink:#3D342E;--text:#4A443D;--muted:#5E574F;--border:#E3DCD2;--sand:#E6DCCF;--sand-light:#EFE6DA;--accent:#7A2433;--accent-hover:#5A1A26;--on-dark:#F6F2EC;--on-dark-muted:#D6CFC5}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:20px}body{margin:0;background:var(--ground);color:var(--text);font:16px/1.55 Jost,Arial,sans-serif}h1,h2,h3,.logo,.step-number{font-family:'Bodoni Moda',Georgia,serif;color:var(--ink);font-weight:400;line-height:1.1;margin:0 0 16px}h1{font-size:56px;line-height:1.06}h2{font-size:42px}h3{font-size:28px}h4{font:600 18px/1.4 Jost,sans-serif;color:var(--ink);margin:0 0 8px}p{margin:0 0 14px}img,video{display:block;max-width:100%;object-fit:cover;background:var(--sand)}a{color:inherit;text-underline-offset:4px}button,input,select,textarea{font:inherit}button,a{touch-action:manipulation}button{cursor:pointer}button:disabled{cursor:not-allowed;opacity:.45}:focus-visible{outline:2px solid var(--accent);outline-offset:3px}button{color:var(--ink)}[hidden]{display:none!important}.container{width:100%;max-width:1248px;margin-inline:auto;padding:48px 24px}.white{background:var(--surface)}.dark{background:var(--sand);color:var(--text)}.dark h2,.dark h4{color:var(--ink)}.dark .eyebrow{color:var(--muted)}.center{text-align:center}.narrow{max-width:680px;margin-inline:auto}.eyebrow{font-size:12px;letter-spacing:.16em;font-weight:600;color:var(--muted);margin-bottom:14px}.small{font-size:13px;color:var(--muted);line-height:1.5}.lead{font-size:19px;max-width:520px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:44px;padding:12px 24px;border-radius:999px;border:1px solid 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0 0;line-height:1.45}.hero-kit .badge{font-size:9px;padding:2px 5px}.hero-collage{position:relative;aspect-ratio:9/10;width:100%;max-width:560px;margin:auto}.hero-collage .hero-main{position:absolute;right:0;top:0;width:84%;height:90%;object-position:center 30%;border-radius:20px}.hero-collage .hero-inset{position:absolute;bottom:0;left:0;width:42%;height:44%;border:6px solid var(--ground);border-radius:16px}.hero-label{position:absolute;bottom:12%;right:3%;font-size:10px;background:#51463dcc;color:white;padding:6px 10px;border-radius:999px}.trust{border-block:1px solid var(--border)}.trust .container{padding-block:20px;display:grid;grid-template-columns:repeat(4,1fr);gap:18px;font-size:14px;font-weight:500}.compare-section{padding-bottom:16px}.tabs{display:flex;justify-content:center;gap:8px;margin:20px 0}.tab{min-height:44px;padding:9px 16px;background:white;border:1px solid #CFC5B8;border-radius:999px;font-size:12px}.tab.active{background:var(--ink);color:white;border-color:var(--ink)}.compare{--split:50%;position:relative;max-width:440px;width:100%;aspect-ratio:760/1074;overflow:hidden;border-radius:20px;margin:0 auto 12px}.compare>img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain}.compare #after-img{clip-path:inset(0 0 0 var(--split))}.compare input{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize}.compare:focus-within{outline:2px solid var(--accent);outline-offset:4px}.divider{position:absolute;top:0;bottom:0;left:var(--split);width:3px;background:white;transform:translateX(-50%);pointer-events:none}.divider span{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:44px;height:44px;background:white;border-radius:50%;display:grid;place-items:center;color:var(--ink);font-size:20px}.image-label{position:absolute;top:12px;padding:4px 8px;border-radius:6px;font-size:10px;font-weight:600;color:white}.before{left:12px;background:var(--ink)}.after{right:12px;background:var(--accent)}.kit-section{padding-top:32px}.kit-spotlight{display:grid;grid-template-columns:1fr 1fr;border:2px solid var(--accent);border-radius:24px;overflow:hidden;background:white}.kit-photo{position:relative;min-height:520px}.kit-photo img{height:100%;width:100%;position:absolute}.photo-note{position:absolute;left:14px;bottom:14px;background:white;padding:5px 10px;font-size:11px;border-radius:999px}.kit-details{padding:44px;display:flex;flex-direction:column;align-items:flex-start;gap:12px}.kit-details h2{margin:3px 0}.price{font-size:30px;line-height:1.2;color:var(--ink);font-weight:600;margin:0}.credit{font-size:20px;font-weight:600;color:var(--accent);line-height:1.4}.kit-details ul{margin:0;padding-left:20px;font-size:14px}.kit-details .checks{list-style:none;padding:0}.checks li{margin:7px 0;padding-left:22px;position:relative}.checks 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img{width:100%;height:380px;border-radius:16px}.results-track figcaption{font-size:12px;margin-top:10px}.dots,.mobile-arrow{display:none}.work{display:grid;grid-template-columns:1fr 2fr;gap:40px;align-items:center}.clips{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.clips figure{margin:0;min-width:0}.video-tile{position:relative;overflow:hidden;border-radius:16px;background:var(--sand)}.video-tile video{width:100%;height:100%;object-fit:cover}.clips .video-tile{aspect-ratio:9/16}.play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);border:0;width:52px;height:52px;border-radius:50%;background:white;font-size:17px}.play.playing{opacity:0}.video-tile:hover .play.playing,.play.playing:focus-visible{opacity:1}.clips figcaption{font-size:12px;margin-top:12px}.lines{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:28px}.lines img{width:100%;height:360px;border-radius:14px}.lines h3{margin-top:16px;margin-bottom:8px}.lines p{font-size:14px}.paths{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:38px;align-items:stretch}.card{background:white;border:1px solid var(--border);border-radius:20px;overflow:hidden;display:flex;flex-direction:column}.card>img,.paths .video-tile{height:220px;width:100%;border-radius:0}.card.featured{border:2px solid var(--accent);margin-block:-14px}.featured>img{height:234px}.pad{padding:28px;display:flex;flex-direction:column;align-items:flex-start;gap:12px;flex:1}.pad p{margin:0}.pad>.btn{margin-top:auto;width:100%}.pad .eyebrow{margin-bottom:0}.pad h3{margin:0}.pad p{font-size:14px}.campaign{width:100%;height:720px;object-position:center 40%;border-radius:0}.switch .container{padding-top:40px}.benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:24px}.benefits p{font-size:14px;margin:0}.academy h2{max-width:700px}.academy .section-heading 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1fr;gap:24px;padding-block:36px}.footer-inner p{font-size:13px;margin:10px 0}.footer-inner a:not(.logo){display:inline-flex;min-height:44px;align-items:center}.legal{grid-column:1/-1;color:var(--muted)}dialog{border:0;border-radius:20px;padding:32px;width:calc(100% - 32px);max-width:480px;max-height:90dvh;overflow:auto;background:white;color:var(--text)}dialog::backdrop{background:#1d1a1780}dialog h2{font-size:30px;padding-right:24px}.close{position:absolute;top:6px;right:6px;width:44px;height:44px;border:0;background:transparent;font-size:30px}form label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:500;margin-bottom:16px}input,select,textarea{width:100%;min-height:46px;border:1px solid #a9a096;border-radius:8px;padding:10px 12px;background:white;color:var(--ink)}textarea{min-height:110px;resize:vertical}.check{display:flex;flex-direction:row;align-items:flex-start;font-size:12px;font-weight:400;line-height:1.55;gap:10px}.check input{width:20px;height:20px;min-height:20px;flex-shrink:0;margin-top:1px;accent-color:var(--accent)}.check a{color:var(--accent)}form .btn{width:100%}.form-error{font-size:14px;color:var(--accent)}.honey{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}.application-grid{display:grid;grid-template-columns:minmax(0,680px) minmax(240px,1fr);gap:36px;align-items:start}.form-card{background:white;border-radius:20px;padding:36px;border:1px solid var(--border)}.form-card h1{font-size:42px}.form-card>p{font-size:15px}.form-card fieldset{margin:0;padding:20px 0;border:0;min-width:0}.form-card legend{font:400 24px 'Bodoni Moda',serif;color:var(--ink)}progress{accent-color:var(--accent);width:100%;height:7px;display:block;margin:0 0 24px}.form-card .button-row{flex-wrap:nowrap}.form-card .button-row .btn{flex:1}.field-group{margin:0 0 18px}.field-group>span{display:block;margin-bottom:10px}.kit-small>img{height:230px}.kit-small h2{font-size:30px}.confirmation h1{font-size:48px}.confirmation>.center{margin-bottom:40px}.downloads{display:flex;gap:20px;align-items:center;justify-content:center;margin:28px 0}.downloads img{width:90px;height:120px;border-radius:12px}.downloads>div{display:flex;flex-direction:column;gap:10px}.confirmation-cards{display:grid;grid-template-columns:1.4fr 1fr;gap:24px;margin:28px 0}.kit-confirmation-steps{text-align:left;padding-left:24px}.kit-confirmation-steps li{margin:16px 0}.skip{position:fixed;left:10px;top:-100px;padding:12px;background:white;z-index:100}.skip:focus{top:10px}#notice{position:fixed;right:16px;bottom:85px;z-index:20;max-width:calc(100% - 32px);padding:16px 22px;border:1px solid var(--accent);border-radius:12px;background:white;color:var(--accent);box-shadow:0 2px 8px #0001}.sticky{display:none}
@media(max-width:1024px){.hero{grid-template-columns:1fr;gap:28px;text-align:left}.hero-copy{max-width:680px;margin-inline:auto;width:100%}.hero-collage{max-width:560px}.kit-details{padding:28px}.work{grid-template-columns:1fr;gap:20px}.work>div:first-child{max-width:600px}.campaign{height:580px}.lines img{height:280px}.academy-grid>img,.academy-grid>.video-tile{height:300px}.pad{padding:20px}.application-grid{grid-template-columns:minmax(0,680px);justify-content:center}.application aside{max-width:680px}.application aside .kit-small{display:grid;grid-template-columns:1fr 1fr}.application aside .kit-small>img{height:100%;min-height:260px}}
@media(max-width:767px){body{font-size:15px;line-height:1.5}h1{font-size:34px;line-height:1.1}h2{font-size:29px}h3{font-size:22px}h4{font-size:18px}.container{padding:28px 16px}.eyebrow{font-size:11px;letter-spacing:.14em}.small{font-size:12px}.lead{font-size:16px}.announcement{padding:11px 8px;font-size:12px;white-space:nowrap}.announcement-mobile{display:inline}.announcement-desktop{display:none}.header{padding:14px 16px}.logo{font-size:24px}.logo small{font-size:7px}.text-us{font-size:12px;min-height:44px;padding:8px 13px}.hero{padding-top:8px;gap:20px}.hero h1{margin-bottom:12px}.hero .eyebrow{font-size:9px;white-space:normal;margin-bottom:10px}.hero-copy{gap:0}.hero-actions{margin:4px 0 12px}.hero-actions .btn{font-size:13px}.hero .text-link{font-size:12px}.hero .small{font-size:11px}.hero-kit{padding:10px;gap:10px}.hero-kit p{font-size:12px}.hero-collage{aspect-ratio:auto;height:450px;max-width:440px}.hero-collage .hero-main{height:400px}.hero-collage .hero-inset{height:190px}.hero-label{bottom:13%;font-size:8px}.trust .container{grid-template-columns:1fr 1fr;padding-block:18px;gap:16px;font-size:11px}.compare-section{padding-bottom:16px}.tabs{gap:6px}.tab{font-size:10px;padding:8px 9px;flex:1}.compare{max-width:440px}.kit-section{padding-top:12px}.kit-spotlight{grid-template-columns:1fr;border-radius:16px}.kit-photo{height:260px;min-height:260px}.kit-details{padding:22px;gap:14px}.kit-details h2{font-size:30px}.kit-details .credit{font-size:18px}.kit-details .btn{width:100%}.photo-note{font-size:9px}.section-heading{margin-bottom:18px;gap:14px}.carousel-tools{display:none}.results-track{gap:0}.results-track figure{flex-basis:100%;position:relative}.results-track img{height:460px}.results-track figcaption{position:absolute;left:12px;bottom:12px;max-width:85%;background:#51463dc9;color:white;border-radius:999px;padding:5px 10px;font-size:11px}.mobile-arrow{display:grid;position:absolute;top:50%;transform:translateY(-50%);width:44px;height:44px;border:0}.mobile-arrow.left{left:8px}.mobile-arrow.right{right:8px}.dots{display:flex;justify-content:center;gap:4px;margin-top:8px}.dots button{border:0;background:transparent;min-height:44px;width:30px;padding:10px;position:relative}.dots button:after{content:'';position:absolute;width:6px;height:6px;background:#cfc5b8;border-radius:50%;left:12px;top:19px}.dots button.active:after{background:var(--ink)}.work{gap:14px}.work>div:first-child p{font-size:12px}.clips{gap:8px}.clips .play{width:44px;height:44px;font-size:13px}.clips .video-tile{border-radius:12px}.clips figcaption{font-size:10px;margin-top:8px}.lines{grid-template-columns:1fr;gap:16px;margin-top:20px}.lines article{display:grid;grid-template-columns:120px 1fr;gap:18px;align-items:center}.lines img{height:150px;width:120px}.lines h3{margin:0 0 8px}.lines p{font-size:13px;margin:0}.paths{grid-template-columns:1fr;gap:20px;margin-top:24px}.card.featured{margin:0}.pad{padding:22px;gap:12px}.paths .card>img,.paths .video-tile{height:220px}.campaign{height:420px;object-position:62% center}.switch .container{padding-top:28px;padding-bottom:28px}.benefits{grid-template-columns:1fr;gap:20px;margin-top:20px}.benefits p{font-size:13px}.benefits h4{font-size:16px}.academy .section-heading{display:block}.academy h2 br{display:none}.academy .section-heading p{font-size:13px}.academy-grid{grid-template-columns:1fr 1fr;gap:12px}.academy-grid>img,.academy-grid>.video-tile{height:230px;border-radius:12px}.steps{grid-template-columns:1fr;gap:18px;margin-top:22px}.steps article{display:grid;grid-template-columns:28px 1fr;column-gap:10px}.step-number{font-size:28px;grid-row:1/3;margin:0}.steps h4,.steps p{margin:0}.steps p{font-size:13px}.faq{padding-top:10px}.faq h2{margin-bottom:14px}.final-cta .container{padding:48px 16px}.final-cta h2{font-size:32px}.button-row{flex-direction:column}.final-cta .btn{width:100%}.footer-inner{grid-template-columns:1fr;gap:14px;padding-bottom:110px}.footer-inner p{font-size:12px}.sticky{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:10;background:white;border-top:1px solid var(--border);padding:10px 12px calc(10px + env(safe-area-inset-bottom));gap:8px}.sticky .btn{flex:1;padding:10px 8px;font-size:12px}dialog{margin:0;inset:auto 0 0;width:100%;max-width:none;border-radius:20px 20px 0 0;padding:28px 22px calc(24px + env(safe-area-inset-bottom));max-height:92dvh}dialog h2{font-size:28px}.form-card{padding:24px 20px}.form-card h1{font-size:32px}.form-card .button-row{flex-direction:row}.application-grid{gap:24px}.application aside .kit-small{display:flex}.application aside .kit-small>img{height:230px;min-height:0}.confirmation h1{font-size:34px}.confirmation-cards{grid-template-columns:1fr}.downloads{gap:14px}.downloads .btn{font-size:12px;padding:12px 16px}.downloads img{width:70px;height:100px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.results-track{transition:none}}

.trust span{display:flex;align-items:center;gap:9px}.trust svg{flex-shrink:0}

.compare-section h2{max-width:600px;margin-inline:auto;font-size:44px}@media(max-width:767px){.compare-section h2{font-size:29px}}

.mobile-copy{display:none}@media(max-width:767px){.desktop-copy{display:none}.mobile-copy{display:inline}}

/* Balanced typography for the transformation selector. */
.compare-section .narrow>p:not(.eyebrow){max-width:580px;margin:0 auto;font-size:16px;line-height:1.6}.compare-section .tabs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));width:min(100%,520px);gap:8px;margin:24px auto 20px}.compare-section .tab{min-width:0;min-height:46px;padding:10px 12px;font-size:14px;font-weight:500;line-height:1.3;letter-spacing:0}.compare-section .image-label{font-size:11px;font-weight:600;padding:5px 9px}.compare-section h2{font-size:42px;text-wrap:balance}@media(max-width:767px){.compare-section h2{font-size:30px;line-height:1.15}.compare-section .narrow>p:not(.eyebrow){font-size:15px;line-height:1.55}.compare-section .tabs{gap:6px;margin:20px auto 18px}.compare-section .tab{font-size:13px;min-height:44px;padding:10px 6px}.compare-section .image-label{font-size:10px}}

/* Separate the sample-kit option from the catalog submission action. */
.kit-teaser{margin:20px 0 0;padding:18px 0 0;border-top:1px solid var(--border);text-align:center}.kit-teaser p{max-width:360px;margin:0 auto 4px;color:var(--muted);font-size:13px;font-weight:400;line-height:1.6;text-wrap:pretty}.kit-teaser a{display:inline-flex;align-items:center;justify-content:center;gap:7px;min-height:44px;padding:8px 4px;color:var(--accent);font-size:14px;font-weight:500;line-height:1.4;text-decoration:none}.kit-teaser a:hover{text-decoration:underline;text-underline-offset:4px}

/* Single-screen catalog dialog with paired contact fields. */
#catalog-dialog{inset:0;margin:auto;width:calc(100% - 32px);max-width:500px;max-height:calc(100dvh - 32px);padding:24px;border-radius:20px;overflow:auto;overscroll-behavior:contain}
#catalog-dialog h2{font-size:27px;line-height:1.12;margin:0 24px 8px 0;padding:0;text-wrap:balance}
#catalog-subtitle{font-size:12px;line-height:1.4;margin:0 0 16px;color:var(--muted)}
.catalog-fields{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:12px}
#catalog-form label{font-size:12px;gap:4px;margin-bottom:12px;min-width:0}#catalog-form input:not([type=checkbox]),#catalog-form select{min-height:44px;width:100%;min-width:0;padding:9px 10px;font-size:16px}#catalog-form .check{font-size:12px;line-height:1.45;gap:9px;margin-bottom:12px}#catalog-form .btn{min-height:44px;padding:11px 16px}#catalog-form .form-error:empty{display:none}#catalog-dialog .kit-teaser{margin-top:14px;padding-top:10px}#catalog-dialog .kit-teaser p{font-size:12px;line-height:1.45}#catalog-dialog .kit-teaser a{font-size:13px;min-height:44px;padding:8px 2px}
@media(max-width:767px){#catalog-dialog{width:calc(100% - 32px);max-width:430px;padding:20px;border-radius:18px}#catalog-dialog h2{font-size:24px}#catalog-dialog .close{top:6px;right:6px}.catalog-fields{column-gap:10px}#catalog-form .check{font-size:11.5px;line-height:1.4}}
@media(max-height:650px){#catalog-dialog{padding:18px}#catalog-dialog h2{font-size:23px;margin-bottom:7px}#catalog-subtitle{margin-bottom:12px}#catalog-form label{margin-bottom:9px}#catalog-form .check{font-size:11px;line-height:1.4;margin-bottom:9px}#catalog-dialog .kit-teaser{margin-top:10px;padding-top:8px}#catalog-dialog .kit-teaser p{font-size:11.5px}}

/* Official supplied wordmark, with its original proportions. */
.header .logo,.footer-inner .logo{line-height:0;flex-shrink:0}.logo img{display:block;width:166px;height:auto;max-width:100%;object-fit:contain;background:transparent}.footer-inner .logo img{width:148px}@media(max-width:767px){.header .logo img{width:132px}.footer-inner .logo img{width:132px}}

/* Short, airy hero: one message and two concise actions. */
.hero h1{text-wrap:balance}.hero-copy .lead{margin-bottom:20px}.hero-actions{flex-direction:row;align-items:center;flex-wrap:wrap;gap:8px 20px;margin:0 0 20px}.hero-kit p strong{display:block;margin-bottom:3px;color:var(--ink);font-weight:600}.hero-kit p>span{display:block;color:var(--muted)}@media(max-width:767px){.hero-copy .lead{margin-bottom:16px}.hero-actions{gap:2px 16px;margin-bottom:16px}.hero-kit p{font-size:12px}}
.line-link{display:block;color:inherit;text-decoration:none}
.line-link img{transition:transform .3s ease}
.line-link:hover img{transform:scale(1.02)}
.line-link .text-link{display:inline-block;margin-top:10px;font-weight:600;color:var(--accent)}
@media(max-width:767px){.lines article{display:block}.lines .line-link{display:grid;grid-template-columns:120px 1fr;gap:18px;align-items:center}.line-link .text-link{margin-top:6px;font-size:13px}}