FOR LICENSED PROFESSIONALS

Italian color, made for professionals.

For hairstylists, booth renters, suite owners and salons. Professional pricing direct from the U.S. importer.

Try the sample kit

Stylist photographing a finished bronde balayage

Real Adarò results

Since 1998 Vegan certified Made in Verona, Italy

BEFORE → AFTER

Real transformations, real clients.

Brassy ends, uneven lengths, tired blonde — corrected with Adarò and photographed in our Academy.

BEFOREAFTER‹ ›

Drag the handle to compare

More finished looks

Color from Adarò formulas.

1–4 of 7

Long blonde balayage waves — Lived-in blonde balayage

Glossy straight copper hair — High-shine copper

Copper hair with braid detail — Copper with braid

Copper with soft fringe

Brunette waves with soft highlights — Brunette with soft highlights

The Adarò professional range: Plenum, Liquid Shades, Wonderblonde and developers

Full Adarò range shown · kit contents listed

LIMITED LAUNCH BATCH

[KIT NAME]

$[KIT PRICE]

The full value of your sample kit is credited to your first order.*

[ITEM 1]
[ITEM 2]
[ITEM 3]

Test on real clients before you commit
Full kit value credited to your first order*
Your purchase also starts your account application

Limited launch batch of [TOTAL KITS] kits

Licensed professionals only. License verified before shipping; full refund if it can't be verified. Minimum order amount required. Excludes shipping and taxes.

Three lines. One complete color system.

Plenum

Permanent color. Gel-cream texture, vegan formula. Mixing ratio 1:1.5.

Explore Plenum →

Liquid Shades

Demi-permanent color, toners and gloss. Mixing ratio 1:2.

Explore Liquid Shades →

Wonderblonde

Professional lightening: bleaching powder 7+ and 9+, cool developers 15 and 25 vol.

Explore Wonderblonde →

EDUCATION

Learn it hands-on, from the people who make it.

Live classes in the U.S., plus Academy trips to Italy with Color Lab days, foiling and toning workshops and factory visits.

Ask about upcoming classes →

Stylists foiling together at an Adarò Academy class

Adarò Academy classroom with backwash stations

How it works

Apply

Share your license and a few details about your business. Takes about 3 minutes.

Get approved

We verify your license, usually within [X] business hours.

Receive your pricing

Your price list is sent by text and email.

Order

Bought a sample kit? Its full value is credited to your first order.*

Apply now

Questions

Who can buy?

Licensed beauty professionals and beauty businesses: hairstylists, booth renters, suite owners and salons.

Do I need a license to see the catalog?

No. Anyone can download the catalog and color chart.

Why do you verify licenses?

Adarò is a professional-only color line. We verify every account to protect the professionals who carry it.

Is there a minimum order?

[MINIMUM ORDER]

How fast is shipping?

[SHIPPING TIME]

Where is Adarò made?

In Verona, Italy, by a manufacturer with more than 30 years of experience.

Ready to try Adarò?

Open a professional account