Professional education
Develop color techniques and product knowledge through classes for beginner and advanced stylists.
For U.S. beauty distributorsItalian hair color.
Italian hair color.
Made in Verona.
30+ years of Italian manufacturing.
Now open to U.S. distributors.
Discover Adaró catalogue and color chart.
Ready to try the products?
Three lines. One complete color portfolio.
All products vegan certified
Plenum
Permanent color
Liquid Shades
Demi-permanent color
Wonderblonde
Professional lightening
Order samples.
Try Adaró with your team before you buy wholesale. Sample purchases are credited toward your first wholesale order.
Request samplesWhat you get
TerritoryExclusivity for qualified partners
PricingVolume-based wholesale terms
EducationTraining in Italy and the U.S.
Benefits depend on qualification, availability and agreed terms.
Color results.
Finished color from Adaró formulas.
Adaró Academy
Strengthen your team’s technical skills with training from Adaró’s expert Italian stylists.
Training in Italy
Travel to Italy for hands-on training with the Adaró education team.
Salon support
Access classes in Italy and the U.S., plus technical guidance for your team and salon partners.
Factory visit
Visit Adaró’s production facilities in Italy to learn how our professional hair color is developed and manufactured.
Training and visits are arranged with our team and are subject to availability. Contact us for dates, participation details, and costs.
Have questions about partnering with Adaró?
Let’s talk about your territory, product selection, samples, or professional education.
Talk to our teamProfessional sample requests
Experience Adaró with your team.
We’d love to help you explore Adaró. Sample purchases are credited toward your first wholesale order. Sample requests are subject to approval based on your business and product availability. Our team will confirm your sample options and pricing before payment.
Adaró professional resources
Thank you for your interest in Adaró.
Explore the Adaró collection.
Your catalogue and color chart are ready below.
Your catalogue and color chart are ready to explore.
Product catalogue
Open catalogue ↗Color chart
Open color chart ↗Want to try the products?
Request professional samples for your team.