For U.S. beauty distributors

Italian hair color, made in Verona.

30+ years of Italian manufacturing, for regional suppliers and national distributors.

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Adarò Plenum professional hair color
Made in ItalyManufactured in Verona
30+ yearsOf Italian manufacturing
3 color linesColor, tone and lift
Vegan certifiedAcross the full range

What you get

A partner for any size of distributor.

Whether you supply a few dozen salons or a national network, you work directly with REO Global, the exclusive U.S. importer of Adarò.

01

Territory exclusivity. Exclusive territories for qualified partners, based on coverage and volume.

02

Volume-based wholesale pricing. Wholesale terms that scale with your order volume.

03

Education for your team and salons. Classes in the U.S., plus hands-on training and factory visits in Italy.

04

Marketing and U.S. support. Catalogs, color charts and brand resources, with a dedicated U.S. team.

Benefits depend on qualification, availability and agreed terms.

The color lines

Three lines. One complete portfolio.

Adarò Plenum permanent hair color tube
Permanent color

Plenum

Gel-cream color in 68 shades.

See every shade →
 Adarò Liquid Shades demi-permanent color
Demi-permanent

Liquid Shades

Ammonia-free gloss and toners.

See every shade →
 Adarò Wonderblonde lightening powder
Lightening

Wonderblonde

Powders and developers for lift.

See the full system →
Copper color result Golden blonde result Balayage result Brunette waves result
Adarò color guide cover

Get the catalog and color chart.

Every shade, mixing ratio and processing time, sent instantly.